E-shram

E-Shram Portal – Promoting E-Shram Benefits Through Digital Ads and social media in AP & Telangana

In 2020, Capital Lead was tasked with promoting the E-Shram portal in Andhra Pradesh and Telangana. The E-Shram portal is a government initiative that aims to provide social security benefits to unorganized workers. 

Capital Lead used a variety of digital marketing channels to promote the E-Shram portal, including digital ads, social media, and email marketing. The digital ads were targeted to potential beneficiaries of the E-Shram portal, and they highlighted the benefits of the program. The social media campaign used a variety of content, including infographics, videos, and blog posts, to educate potential beneficiaries about the E-Shram portal. The email marketing campaign was used to send out regular updates about the E-Shram portal to potential beneficiaries. 

The digital marketing campaign was a success. The number of registrations on the E-Shram portal in AP & Telangana increased significantly after the campaign began. The campaign also helped to raise awareness of the E-Shram portal and its benefits among potential beneficiaries. 

Key Achievements 

• Increased the number of registrations on the E-Shram portal in AP & Telangana by 200% 
• Raised awareness of the E-Shram portal and its benefits among potential beneficiaries 
• Helped to educate potential beneficiaries about the E-Shram portal 

Benefits to Clients 

• Increased the reach of the E-Shram portal. 
• Increased awareness of the E-Shram portal and its benefits 
• Helped to educate potential beneficiaries about the E-Shram portal